Established in 1930, Harding+ is the industry’s only dedicated 100% cruise retail specialist, having rebranded in recent years to emphasize its "plus" factor in data and guest experience. The UK-headquartered firm currently manages roughly 300 shops on 86 ships, achieving a turnover of £305 million in fiscal year 2024 through partnerships with lines such as P&O Cruises, Cunard, and Princess. Their scope has expanded into deep "Trinity Partnerships," utilizing AI-driven logistics to reduce carbon emissions while pioneering immersive retail theater, such as the bespoke engraving and luxury "pre-loved" concepts found on the new Queen Anne.