Founded in 1958 as a pioneer of duty-free retail in the United States, Starboard has evolved into the world’s leading vacation retailer at sea. A subsidiary of Global Travel Retail Holdings—a strategic joint venture involving LVMH—the company manages over 700 shops across a fleet of 90+ vessels for partners like Royal Caribbean and Carnival. Their current scope is defined by a 2024 restructuring into three specialized units: Starboard Cruise, Starboard Luxury, and Starboard Resort, allowing them to scale their high-end boutique offerings both on water and at land-based vacation destinations.