Established by the world-renowned spa consultancy Raison d’Etre and wellness visionary Anna Bjurstam, LivNordic is a premium brand rooted in the traditional Scandinavian lifestyle of health, nature, and functional wellbeing. Originating at Stockholm’s Grand Hôtel, the concept is built upon four core pillars—fitness, nutrition, beauty, and relaxation—designed to modernise centuries-old traditions for a global audience. The brand gained international prominence through its exclusive partnership with Viking Cruises, debuting on the Viking Star in 2015 and introducing the maritime world to the signature Nordic Bathing Ritual. These award-winning shipboard spas are characterised by their light-filled Scandinavian design and pioneering features like the Snow Grotto, where guests alternate between intense heat and falling snow to stimulate circulation. Using organic, arctic-sourced products from partners like C/O Gerd, LivNordic has expanded its reach from luxury cruise fleets to land-based hospitality projects, such as LivNordic Hotels & Wellbeing in Prague, consistently championing the restorative power of the "hot and cold" cycle and the natural beauty of the Nordic landscape.