HFGM is a specialized marketing and media company that serves as the strategic creative arm for high-end brands looking to penetrate the cruise and duty-free retail markets. Based in Florida, the firm manages the branding, digital displays, and promotional campaigns that drive foot traffic to onboard jewelry and luxury boutiques. Its current scope is vital in the "omnichannel" cruise environment, where they integrate pre-cruise digital marketing with onboard interactive displays to ensure that luxury partners like Effy or Starboard achieve maximum brand visibility and sales conversion throughout the guest's vacation journey.